I’m going to go way out on a limb here and say that you really actually DO care about your customers and clients, don’t you? Of course, you’d be an idiot to NOT care about them. These entities are putting food on your table and keeping the lights on. Ask any business owner and they’ll tell you they think they show customer appreciation really well. So why then is customer satisfaction so low that people will either shop around for better price or leave you when a competitor is the smallest amount more affordable?
It is absolutely imperative that you make your customers feel like they are the most important person/entity in your business. Otherwise, that once loyal customer will gravitate to the competition if they instead make them feel better, more special, or more importantly more appreciated. To illustrate how important this is, for example, the changeover rate in the financial advisor business is unbelievably high. This does not mean that we have bad financial advisors, it means that they get busy and too often if they don’t have anything significant to communicate to “the customer” they don’t bother “the customer”. “Bother” being the operative word. Unfortunately, the client, upon not hearing from the financial advisor for long periods of time, incorrectly perceives the advisor as “indifferent, uncaring, or non-caring”, when in fact nothing could be further from the truth. This “perceived indifference” shows that if your clients don’t think you care about them they will gravitate to someone who makes the customer feel special.
We at Send Out Cards can keep your name and face in front of these people as often or as little as you like. You are in control. We can make all this communication and “Follow Up” happen automatically so that you don’t have to be thinking about it! Yes, you can go on with what you really want to do and that is run your business. Have a conversation with Ralph Harold, “guywithtwofirstnames.com,” avoid “perceived indifference” and “Take it to the Bank.”