I can’t believe it. It was right there in front of both my face and your face the whole time and neither you nor I couldn’t see it! How often how do you say to yourself ‘this is so blatantly obvious why didn’t I invent that or patent that because actually I had the idea for it a long time before they did.” How many of us would want to remember something later so we would attach a note to all kinds of things but since the note wouldn’t STAY attached, we had to either use tape or a rubber band? Wouldn’t it be nice if the note “would just attach itself?” Well guess what, you didn’t invent it and I didn’t invent it even though we had the idea probably 1000 times before someone else invented Post-it notes and are now billionaires for it. Missed opportunity.
Well guess what, this process is ongoing and so we did it again. Yes, you and I missed another golden opportunity that was staring us right in the face. It was so incredibly simple and yet we missed it again. My wife and I have a friend whose husband is a patent attorney with a large prestigious law firm. One of the things this patent attorney says to us is that sometimes some very lucrative patents are simply improvements on an existing product or service. Didn’t we just get done kicking ourselves for not inventing Post It notes even though we had a similar idea countless numbers of times before them? Well guess what, not all Post It notes adhere to all the things you wanted to attach them to. The type of adhesive used when trying to attach them to things in the freezer, refrigerator or very windy or humid conditions just wasn’t adequate. So wouldn’t it be great to have a Post-it note that had a stronger, more aggressive adhesive? Well you and I should’ve thought of it, but we didn’t! I just saw in my friendly neighborhood office depot or OfficeMax store that there is a new version of Post It notes with a stronger, more aggressive adhesive for use in the freezer, high humidity conditions etc. Why didn’t you or I think of that? It was right there. Another missed opportunity.
The lesson here is that there are countless opportunities around us that are so simple a second grader could come up with the idea, but it’s just a matter of applying the idea to the situation. You have been looking in vain for a way to boost your business and yet the simplicity and beauty of my “Send Out Cards” System has been staring you in the face all this time. Don’t let the third time be another missed opportunity! Reach out with an email to firstname.lastname@example.org or text/call Ralph at 816-808-2465 and let’s have that conversation about SendOutCards as it applies to your business before either you or I miss another opportunity.
Ralph Harold MD